New York State has spent $207 million on advertising to promote business and tourism since 2012, records show.
New York has embarked on an aggressive advertising campaign under Gov. Andrew Cuomo.
The state spent almost all of the $238 million allocated for the ads between 2012 and March 2015.
The spending, which includes ads for the “I Love NY” campaign, has drawn criticism from Cuomo foes, particularly the money spent to promote his Start-Up NY initiative, which creates tax-free zones for companies that move to New York or expand jobs.
In 2014, New York’s visitors increased by 8.2 million tourists. Tourism is the state’s fourth-largest employer.