A phony Facebook page duped many into thinking a new Chick-fil-A restaurant was coming to Cortland.
Local reactions were both shaken and stirred. (Ba Dum Tss)
The sham account, which has since been deleted, was created to appear like an official site by using a company logo and linking itself directly with Chick-fil-A headquarters in Atlanta, GA.
Thousands of online followers flocked in to engage about the news in just a few days.
But the hype was all for not. Prior to going dark, the page posted once more on April 5:
Little late for an April Fools joke, don’t ya think?
Efforts to build this prank were clearly thorough and unique, but similar ploys involving bogus Chik-fil-A store openings have surfaced in at least three other U.S. communities over the past few years.
Chick-fil-A opened its first four Upstate NY locations in the Buffalo, Plattsburgh, Rochester and Syracuse areas in 2018/2019.
WXHC has reached out to corporate for an official statement on this matter.