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New Siena/St. Bonaventure Survey Released About Football

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According to a new national survey of more than 3,200 US residents released on Friday by the Siena College Research Institute and St. Bonaventure University’s Jandoli School of Communication, a large portion of the country are football fans.


Heading into Super Bowl week, 72% of Americans say they are football fans, even if they don’t consider themselves sports fans. Eighty-three percent watch football to bond with family and friends, 81% “because it’s fun” and 65% “because it is exciting.”

Eighty-two percent say that they learn about teamwork by watching football, while 79% learn about strategy and 72% learn about leadership. At the same time, more than a quarter of Americans (27%) say that football is too violent.

America’s Most Liked and Hated NFL Team is the Dallas Cowboys, while Tom Brady, Joe Montana are the most Popular ‘Current’ and Past NFL Players.

The American Sports Fanship Survey was conducted January 3 – 8, 2023, among 3201 responses drawn from a proprietary online panel (Lucid) of United States Residents. Data was statistically adjusted by age, region, race/ethnicity, education, and gender to ensure representativeness. It has an overall margin of error of +/- 1.8.

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