The Seven Valleys Health Coalition (SVHC) has announced the organization will host a Go to Market Series for Farmers & Producers. The series is targeted to help local producers and farmers be able to grow their farm and food ventures.
The five-part series is a partnership between SVHC and the Center for Agricultural Development & Entrepreneurship (CADE). The series will begin in April and will feature both virtual and in person components, and will help those who participate begin the branding and marketing process.
Staff from CADE will assist in farmers and producers marketing strategies and cover topics in branding and marketing.
“This five-part course will prepare students to strategize their marketing plan to ensure it speaks to the brand, provides diversity (a-hem…resiliency), room for growth and sustainability. Students will leave the course with a comprehensive marketing plan that supports your goals and that can take you to market.” SVHC stated in a press release.
The series will use Google classroom for virtual sessions and in-person discussions for participants to share experiences and learn from each other and CADE staff. The in-person discussions will occur every two weeks, and individual work averaging about 3 hours per week outside the class and discussion time.
A certificate of completion will be given to each participant who completes the entire series, as well as a Cortland Harvest Kit. Cortland Harvest is Cortland County’s brand that highlights locally grown and produced food and agricultural products.
Those who would like to register click HERE. Registration closes on April 3rd.