At Tuesday’s Cortland Common Council meeting, city leaders authorized a $2k allocation towards a new promotional campaign partnering several county agencies and municipalities to help local businesses recover.
Leading the way with a $10k investment is the Cortland County Business Development Corporation.
“This campaign rises from an earlier plan to use professional help in designing a program aiding city businesses impacted by impending and potentially disruptive Downtown Revitalization Initiative (DRI) infrastructure work,” said BDC director Garry VanGorder.
The County Legislature and Convention & Visitors Bureau are both committing $5k each, with the village of Homer and town of Cortlandville also both contributing $1500.
Altogether, the $25,000 campaign will provide important information to the business community as it reopens.
It’s also being used to generate a positive attitude in the community about its ability to bounce back from adversity, according to the BDC.
Leading the development of the campaign is Stephen Donnelly and Associates.
“Donnelly is already at work. Hopes are for an early turnaround, as the re-openings occur over the next months, but there is also recognition that the messaging can be impactful throughout the summer and fall seasons,” said VanGorder.