Verizon has announced a new “Toll-Free” data plan.
Verizon’s “Toll-Free” data plan is modeled after toll-free phone calls. The plan will allow third-party companies to pick up the tab for your data usage when you download content from their apps, websites and services.
Verizon believes the service gives companies a powerful way to market to mobile content while saving customer’s data charges.
They’ll try out the service next week using companies like Hearst Magazines, Gameday and Verizon-owned AOL.