New Era, the official on-field cap of the National Football League and the Buffalo Bills, today announced that they have agreed to terms to the naming rights for the team’s stadium, New Era Field, effective immediately. Terms of the deal were not disclosed.
In a statement released to reporters, Terry Pegulla, the Owner/CEO of the Buffalo Bills said, “It was important to the Bills organization that a stadium naming rights agreement made sense.
“New Era is a company recognized for its integrity and quality on a global platform, while at the same time, representing the very fabric of Western New York,” Pegulla added. “In partnering with our organization and the opportunities associated with the NFL brand, we feel that this agreement showcases two of the more recognized local brands not only for the benefit of our two franchises but one that reflects well on our entire community.”
Ralph Wilson Stadium has a new name and his family says they are okay with the change. “I love Buffalo and with all of the resurgence that it’s enjoying right now it’s fitting that the new naming rights agreement is with New Era. Naturally, there’s an element of sadness for me personally that I hope fans would understand. But I’m excited for the Bills organization and for New Era with their successes and it’s so great that a local company of this magnitude will be on this stadium,” said Mary Wilson, wife of the late Ralph Wilson, Jr., founder and original owner of the Buffalo Bills.
“Ralph’s legacy will remain intact forever with what he established with the Bills and the league. He accomplished so much during his lifetime in and away from the game of football and continues to have a positive effect on people’s lives through his foundation. Founder’s Plaza has become the fitting tribute to Ralph that we had hoped.”
“I want to thank Terry and Kim and the entire Pegula family for being so thoughtful and embracing of Ralph’s legacy, including the statue of Ralph that so many fans have had the opportunity to enjoy. I understand that it’s become quite the photo op for fans and Ralph would have loved that.”
According to the statement, upon the expiration of the stadium lease in 2023, New Era will have the right of first negotiation with the Buffalo Bills for any naming rights held by the club.