Cornell Study Finds Banning Chocolate Milk in Lunchrooms Can Hurt More Than It Helps
Friday, April 18, 2014
Cornell Study Finds Banning Chocolate Milk in Lunchrooms Can Hurt More Than It Helps
Cornell researchers have released a new report that finds banning chocolate milk in school lunchrooms does not always produce the intended healthy benefits
The Cornell study was published Thursday, it examined what happened when chocolate milk was banned in a sample of Oregon elementary schools. It shows what happens when chocolate milk-loving kids were suddenly confronted with white milk and proposes a possibly healthful compromise.
The review found that on average, milk sales dropped by 10 percent and 29 percent of white milk was thrown out. Participation in the school lunch program also decreased. 
The study authors say instead of banning chocolate milk look for ways to make white more convenient and more attractive.

Ideas such as putting the white milk in the front of the cooler, and make sure that at least one-third to half of all the milk available is white. The authors say their research has found that this approach can increase milk sales by 20 percent or more.
Nutritionally, students drinking white milk do consume less sugar and fewer calories; however, those that abandoned milk all together when they could not get chocolate milk consumed less protein and calcium.
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