Supporters & Opponents of State Gambling Referendum Launch Advertising Campaign
Opponents and supporters of a statewide ballot issue to expand casino gambling have launched an aggressive advertising campaign to convince voters that expanding gambling in New York is in their best interest or is simply a gimmick that won’t help the state’s financial problems.
Opponents of the gambling expansion have launched an outreach campaign to voters, with leaflets and ads on radio and television, in advance of Tuesday's election. They say casinos won't bring the economic benefits supporters are touting, and they criticized the language on the ballot used to describe the proposed constitutional amendment.
A judge earlier this month dismissed a legal challenge to the wording of the referendum, saying the lawsuit was filed too late and lacked legal merit.
Supporters of the gambling referendum are pushing voters to, they have launched their own marketing campaign to urge support. They say building up to four casinos in Upstate New York would bring more than $94 million a year to New York City schools and $83 million to the suburbs.