Gov. Cuomo Announces $60 Million to Boost New York Tourism
Thursday, May 9, 2013
The tourism industry in New York State will get a $60-million dollar boost to help attract downstate residents to destinations here in Upstate New York.
Governor Andrew Cuomo made the announcement on Wednesday at the New York State Tourism Summit. The plan includes advertising on New York City area transit to encourage people to visit Upstate New York, as well as the launch of an international advertising campaign.
About 202 million people from all over the country and world visited the state last year. The tourism industry supports about 714,000 jobs and generates about $29-billion dollars in wages.
Last year, the state spent $19 million on tourism. The program includes new welcome centers at border crossings as well as the creation of a commission charged with attracting major sports events, special outreach campaigns to international visitors and the LGBT community. There will also be a new Taste NY Marketing campaign, NY food products will be sold at strategically located rest stops across the state.
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