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Price Chopper to Pay Fine For False Advertising
Wednesday, February 27, 2013
Price Chopper to Pay Fine For False Advertising
New York grocery chain Price Chopper has agreed to pay a $100,000 penalty and change the way it advertises its coupons after an investigation by the New York State Attorney General’s Office.
 
Attorney General Eric Schneiderman’s Office launched its investigation after complaints about misleading coupons in which the grocery chain failed to reveal restrictions on double coupons.
 
The company introduced a policy that limited doubling coupons up to 99 cents, but failed to tell its customers. The Attorney General’s Office says that customers were led to believe that $1 coupons would be doubled.
 
Before introducing the policy, individual stores determined how double coupons would be handled.
 
Some stores doubled coupons up to $1, while others restricted the face value of coupons that could be doubled.
 
The Attorney General’s Office says Price Chopper must now make clear any face value limits on its coupons.
 
The grocery chain has 79 stores throughout the state, including one here in Cortland County.
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