Cuomo Calls For More Advertising and Deregulation of NY Craft Alcohol Industry
Gov. Andrew Cuomo announced additional funding Wednesday to promote the State’s craft alcoholic beverage industry, and will loosen regulations on producers to encourage growth in the industry.
The proposal came out of the States wine and Beer Summit held in Albany Wednesday.
The Governors plan includes boosting advertising funds for craft breweries and wineries by $3 million dollars. The Empire State Development Corp. would put $1 million toward advertising for the beverage industry, plus another $2 million if the industry can match it. The state had spent $700,000 for all staff and marketing efforts for the industry.
At the Yogurt Summit in August, Cuomo announced that the state would relax environmental regulations on dairy farms. He made similar announcements Wednesday at the wine summit.
Cuomo said A regulation would be changed to allow one winery or brewery to develop multiple products under one state license. Currently, they need several licenses. A related change would allow the production of two types of beverages, such as beer and whiskey, under the same roof, as now separate facilities are required.
Another change would allow companies at tastings to sell their products to consumers at the events. A $1,000-a-year permitting fee for tastings will be lowered to $125, Cuomo said.
New York is home to more than 450 wineries, breweries, distilleries, and cideries. Wine, beer, spirits, and cider producers account for more than $22 billion in annual sales and support tens of thousands of jobs statewide. The state ranks third in the nation in wine and grape production, has the second-most distilleries, and three of the top-producing 20 brewers in the United States are located in New York.